Redesigned. Reengineered. Re-everthinged. To build something truly different, you need to work in a truly different way. Apple designers and engineers work together through every stage of product development. Its a partnership that makes innovation possible. And its exactly how the new MacBook Pro was created. With its breakthrough unibody enclosure, industry-first features, and environmentally sound design, its a revolution in the way notebooks are made. Until now, all notebooks were designed the same way. By assembling multiple pieces to create a single enclosure. But once you include all the necessary parts, you add size, weight, complexity, and more opportunities for failure. Solving a problem like this required more than an incremental change. It required a breakthrough. To create the new MacBook Pro, the design and engineering teams devised a way to replace many parts with just one. That one part is called the unibody — a seamless enclosure carved from a single piece of aluminum.
Theres a story behind each part. Take the thumbscoop, for example. Its the indentation that allows you to open the display. If the scoop is too deep, you put too much pressure on the display to open it. If its too shallow, you struggle to open the display. It may seem incidental, but if the thumbscoop is well designed, it makes the difference between a bad experience and a good one. The challenge of the thumbscoop was to create a crisply machined scoop that was still comfortable to use. The designers at Apple worked on hundreds of versions of the thumbscoop — even examining them under an electron microscope — to get it right. The new MacBook Pro trackpad has no button because it is the button. That means theres more room to track, more room to click — left, right, center, and everywhere in between — and one less part. Apple designers and engineers spent countless hours considering things like sensitivity (how much pressure triggers a click?), audio feedback (what does the click sound like?), and friction over the smooth glass surface (what does it feel like?).
Only Apple could make a notebook like this. Hardware and software. Design and engineering. Production and manufacturing. Theyre all part of a single process at Apple. When you start using your new MacBook Pro, youll discover what that means. The light and sturdy unibody protects the components inside. The LED-backlit display — along with the graphics processor that helps power it — gives you faster games and a brilliant canvas for your photos, movies, and more. The glass Multi-Touch trackpad feels as good as it functions. From the smallest detail to the biggest engineering breakthrough, the new MacBook Pro truly is the next generation of notebooks. 
Precision aluminum. The new gold standard. Carved from a single block of aluminum, the new MacBook Pro unibody enclosure is slim and streamlined with a soft-brushed surface and stunning contours. But its not all about beauty. The unibody also makes MacBook Pro more durable than ever. You can throw it in your briefcase or messenger bag and pull it out at an airport, in a hotel room, or on location without a second thought. So wherever you go, you have everything you need to edit, compose, design, and create. Even the keyboard is advanced. The rigid aluminum keyboard webbing has been cut precisely to hold the keys. And the keys are curved to perfectly fit fingers. The result? Pure typing bliss. The keyboard is also illuminated, so when youre in low-light settings, such as airplanes or conference rooms, you can always see what youre typing.
It all just clicks. The first thing you might notice — or not notice — is the missing click button. Now the entire trackpad is the button, so you can click anywhere. Without a separate button, your hands have 39 percent more room to move on the large, silky glass surface. Use two fingers to scroll up and down a page. Pinch to zoom in and out. Rotate an image with your fingertips. Swipe with three fingers to flip through your photo libraries. Swipe with four fingers to show your desktop, view all open windows, or switch applications. If youre coming from a right-click world, you can right-click with two fingers or configure a right-click area on the trackpad. The more you use the Multi-Touch trackpad, the more youll wonder what you ever did without it. 
Get the best of both worlds. The new MacBook Pro combines the efficiency of an integrated graphics processor with the desktop-class performance of a discrete graphics processor. Thats because it has both. Out of the box, it runs the integrated NVIDIA GeForce 9400M processor, which provides plenty of performance for everyday use with up to 5 hours of battery life.* But when you need turbocharged performance for the most graphically intensive tasks, the discrete NVIDIA GeForce 9600M GT processor delivers. And thanks to a new graphics architecture, its easy to switch between these two processors.
Get the (really) big picture. With a MacBook Pro, you can work or play anywhere. But there are times when great graphics performance positively begs for more pixels. Introducing the Apple LED Cinema Display: the first display designed specifically for the new MacBook Pro. The new 24-inch Apple LED Cinema Display transforms your MacBook Pro into a desktop computer in seconds. Plug in three simple connectors — Mini DisplayPort, USB, and MagSafe — and suddenly you have more room to work and play, plenty of space for peripherals, and an automatic charge for your MacBook Pro. You dont even need to take the power adapter out of your bag. And instantly, everything you see is bigger, brighter, and even more brilliant. Apple is most proud of what isnt in MacBook Pro. Whats common in other notebooks is missing in the new MacBook Pro. Take, for example, mercury used in CCFL backlights and arsenic contained in the glass of traditional LCD displays. Apple engineers have said no to both. Theyve chosen LED technology and arsenic-free glass. Theyve also said no to brominated flame retardants (BFRs) in logic boards and PVC in cables and connectors. In fact, Apple has done more than remove these toxins from the new MacBook Pro. Theyve done the same for the rest of the new MacBook family, the Apple LED Cinema Display, every iPod, and iPhone 3G. Sometimes saying no is a good thing.
Small volume speaks volumes. Made from recycled material, the new MacBook Pro packaging is 37 percent smaller than the previous generation. And thats huge. It means less paper used for smaller boxes. It also means Apple can use fewer planes to transport the same number of products. 
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